My book, “One Caregiver’s Journey”, was published in March, 2019.   Just prior to launching on Amazon, I was contacted by ReadersMagnet asking if they could collaborate with me on marketing and promoting the book. I was skeptical of the offer and asked a good friend to help review the information and he concluded that Readers Magnet is indeed a credible entity. In the months since, I have developed a relationship with my “team”. I feel that I can honestly trust their judgment and openly question their suggestions. Their work is professional and I have been pleased when projects are fulfilled and completed beyond my expectations. Yes, you need a satchel of cash to self-publish, market and promote a book, but that is balanced with the experience which, for me, has been educational and exciting.

I was invited to display my book at the Miami International Book Fair in November and eventually I decided to accompany my book.  “One Caregiver’s Journey” has been to four other international book fairs this year where it basically sits on a shelf while people walk past.  Miami offered the opportunity of meeting people and promoting my book in person. My friend and I left Denver in a snow storm and arrived in balmy, warm Miami four hours later.  My marketing materials were sent to the hotel ahead of time.  I knew the ReadersMagnet team attending the fair would consist of high and mid-level management and staff from a variety of locations.  My team was staying home in San Diego.  Prior to the fair, my team had communicated a multiplicity of details related to the venue, area restaurants, hotels, and that Readers Magnet was sharing a booth with the Oasis Book Store.  I felt prepared for the unknown.

We got an early start the first day of the fair.  Asking for directions at the main gate, we found the Oasis Books Kaffe booth, and as I walked into the tent a man turned and greeted me by name.  It was both surprising and interesting since I had never seen or met anyone standing in the tent before.  I felt like time stopped as the ReadersMagnet staff took stock of the first author to arrive.  We were cordial, and I watched as they were happily working at their assigned tasks and getting ready for book signings and setting up the tent.

I left the booth for about 30 minutes to seek two other venue entities I had read about on fair’s website. The person manning the first booth treated my questions as an irritant and the second booth quickly gave me information and left me standing.  I quickly scurried back to the booth and stayed there for the remainder of the book fair leaving only for short breaks.  Other ReadersMagnet authors came and left but the overall atmosphere of the booth was one of comfort, cordiality and respect. I met other numerous other authors, listened to conversations, asked questions and watched book signings as I handed out my marketing materials.  The authors who had paid for book signings received the undivided attention of the staff.  Frankly, it was impressive to observe how the authors, their friends and family in attendance were showered with attention. We continued to hand out marketing materials and the atmosphere was comfortable, happy and productive.

ReadersMagnet is a relatively new player in the book world and not particularly large. It is apparent they are striving to provide high quality services and improve services where necessary. I was educated into a new world by both the management and staff.  I asked questions and answers were explained and discussed with me when we had a few minutes to chat or if they observed something I should know.  My eyes were opened wider as the book fair went on and each day we became more comfortable with each other.   Treating each other with dignity and respect and lots of humor was just the order of each day.  The staff made the experience happy and comfortable.

As authors we ask our teams to give us information and to help us in our success.  Maybe we authors should ask what we can do to make ReadersMagnet achieve their goals for success.  I quickly realized this is a partnership and I found myself asking the numerous questions even though it has only been six months launching my book. Authors who had published their books several years ago are still promoting them, something I had not even considered.  I also learned valuable information from those who had published multiple books.  Do you continue to look at the avenues of investment or do you take a break and let time catch up?  Do you jump at every suggestion or do you weigh them separately from all angles?  So much to learn and I tried to take advantage of every opportunity afforded me during the fair to ask questions of anyone I thought could provide answers for me to ponder.

By the end of the three-day fair the staff and authors were all at ease with each other, conversations turned from books to family, friends and shared time in laughter and respite.  I am grateful to the ReadersMagnet management and staff and especially grateful to my team in San Diego.  I realize that perhaps I have overspent in some areas.  I cannot look backward but I can look forward for opportunity and I am more comfortable asking for guidance.

I will continue to ask for advice, perhaps even offer suggestions and ask how I can help my ReadersMagnet team.  Going to Miami gave me a new perspective on the book world, and while I do not consider myself an “author” I look at that differently as well.  I would encourage all of the ReadersMagnet authors, published or VIP to consider going to a book fair, to hand out marketing materials and co-mingle with the staff and crowd.  When the wave I am riding crashes to shore the three day Miami International Book Fair will be a shining moment in the journey.   I am grateful to be part of the ReadersMagnet team.

Top 5 Book Marketing Services for Self-Published Authors

There are lots of book marketing services to choose from but we think these 5 marketing services are must-haves for every self-published author.

Self-published authors need services to boost their marketing capabilities and to reach the broadest number of target audiences online. While self-publishing companies and service providers offer a variety of book marketing services, we think that these five marketing services are not only essential in reaching more customers but they also work together to increase online visibility for your brand and help establish your online reputation as an author. Below are the top 5 marketing services for every self-published author.

The Florida Caper by David Celley.

Book Trailers

There is an ongoing debate about the very purpose of book trailers. For many, book trailers remove the element of imagination and lessens the excitement of reading. Book trailers usually last for a minute or two, giving away visual images related to the book. However, we cannot take away the fact that a book trailer, like a movie trailer, increases interest and bring attention to the book and its author. The video can be shared and syndicated to various platforms making it an effective marketing material still. Book trailers offer a more convenient way of reviewing a book, instead of readers going to book stores and reading the back covers of books that seem to interest them.

Book Reviews

Perhaps the greatest marketing material is a good word from a customer. For authors, especially self-published ones, there is nothing more rewarding than a positive review of your book. Book reviews boost an author’s credibility and authority. If people think your books are worth reading, expect other readers to check on your work. There are three kinds of book reviews:

  • Trade Reviews
  • Expert Reviews
  • Readers Reviews

Book Exhibition

Book Exhibition or book fair remains one of the oldest and the most effective way to promote your book to the reading public. Book fairs, along with book signings help authors expose their work to the market. For small authors, exposure is crucial in order to stay in the game. National and international book fairs help authors display their books to the general public. Book fairs also serve as a venue to meet publishers, book retailers, literary agents, and future partners. Plus, attending prestigious book events always look good on your portfolio.

Below shows all the national and international book fairs that ReadersMagnet has attended since 2017:

Readersmagnet Book Fairs 2 01
ReadersMagnet Book Fairs.

This year, ReadersMagnet made another breakthrough by joining the biggest book fair in the United States- the Los Angeles Times Festival of Books held last April.

Radio Interview

Digital marketing is a combination of sweeping and thorough campaign strategies. A live author radio interview is perhaps the most effective way to conduct a sweeping book promotional campaign. A 15-minute interview live across the major cities in the United States allows you to reach thousands. The live radio interview is designed to give authors the opportunity to talk more about their book and to answer relevant questions before thousands of listeners. With the modern radio format, these radio interviews can also be syndicated on social media and other digital platforms, making it one of the most effective marketing materials.

ReadersMagnet believes that in order for the radio interview to be successful, authors should be given the opportunity to partner with the best, reputable, and credible radio program and personalities. Thus, ReadersMagnet’s radio interview service is in partnership with two of the most excellent radio program.

This Week in America with Ric Bratton has been a partner of ReadersMagnet since 2018. Ric Bratton is one of the most veteran voices in the American airwaves. His career as a TV and radio personality spans more than 30 years and he has worked with the who’s who in the industry- Larry King, Jay Leno, Chris Matthews, and many others. His radio program is on over 100 stations and is continuously growing.

This year, ReadersMagnet also began another partnership with an award-winning radio host and a published author as well- Kate Delaney. Delaney’s America Tonight Radio airs Monday through Friday. The segment Author’s Corner features a one-on-one fifteen-minute interview with guest authors.America Tonight with Kate Delaney.

Aside from syndicating these radio interviews via YouTube and social media, ReadersMagnet also writes review articles about these radio interviews, making sure that our authors get the maximum out of each radio interview experience.

Web Traffic Optimization

The last, but certainly one of the most crucial marketing services, is Web Traffic Optimization (WTO).

In our past articles, we discussed how the WTO program provides authors the opportunity to increase traffic to their website. By making the author website SEO-ready and providing the necessary elements, you are giving your site visitors quality user experience (UX). These are essential in increasing online visibility and in building your reputation online. So, what exactly differentiates our WTO from other SEO services and why is it a must for every author with a website?

  • Keyword Research

Keyword research is the first step in search engine optimization (SEO). Keyword research means identifying and determining strategic words or phrases to target on your website. Effective keyword research depends on understanding your target audience and answering these 3 basic questions:

  1. What are the words the people use to search for my book?
  2. How many people are using that word or phrase when searching for my book?
  3. What are the reasons people are searching for my book using those words or phrases?

Keyword research involves mainly knowing your target audiences and their preferences as well as their intent.

  • Website Audit

A website audit is a full and detailed analysis of all the factors related to your website’s search visibility. It aims to give you a better and deeper understanding of your site’s performance, such as traffic, sales, and conversions. It allows you to improve on areas where you are weak and to make all the necessary adjustments to further optimize your website. A website audit is not limited to SEO, it involves design and user experience (UX) as well as a lead generation process.

  • On-Page Optimization/Off-Page Optimization

ReadersMagnet’s team of SEO experts ensures that after a careful site audit and evaluation, On-Page and On-Page Optimization will follow.  We also provide our clients with sound advice and recommendations vital for his or her SEO campaign.

  • Google Tools Integration

The Web Traffic Optimization program aims to equip our clients with all the necessary tools to stay in the game of digital book marketing. That is why the WTO team ensures the integration of Google Analytics and Google Tag Manager into our author’s website.

  • Social Media Promotion

The WTO program features social media advertising that is tailored fit to meet the SEO needs of the author’s website. Syndication of content materials and promotion of respective pages is the main feature of our WTO’s social media promotion.

  • Content Publication

ReadersMagnet maintains 3 microsites and a host of private blog networks (PBNs) to make sure that our articles and our client authors’ materials will find their way into target audiences and that these contents will link to the client’s own author websites.

  • Performance Reporting

ReadersMagnet is committed to making sure that our author-clients are up to date with every development related to the web traffic optimization campaign. Hence, our Author Relations Officer provides a weekly report and an executive report for each month.

Other Marketing Services

Print Advertising

Print Marketing

Online Brand Publicity

Blogging Services

Social Media advertising

Press Release Campaign

Dynamic Website

While each of these marketing services plays an integral part in the overall book marketing campaign, we consider the top 5 choices as crucial. Nonetheless, we invite you to read more about ReadersMagnet and the marketing services we provide. Contact us today!

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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